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Campaign Management

Research marketing campaign management. Get tips for starting an email marketing campaign within your organization, read the latest marketing campaign management news and get campaign management help from industry experts. See which enterprise marketing software products analysts ranked highest in the latest research reports. Get expert advice on choosing CRM software for marketing campaign management and learn how to enter marketing campaign data in CRM. Find out about managing marketing campaigns and read best practices for campaign management in marketing. Access chapters from marketing books for information on implementing and managing successful marketing campaigns.

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ExactTarget API tip - complex filters


A couple of weeks ago I was at a client site doing ExactTarget API consulting. This client is standardizing on ExactTarget as their single source of all e-mail communications from three of their internal applications. They will use 5Buckets for the...

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Avoiding the Hidden Costs of Cloud Computing


George Lawton recently provided a post describing how "as with SOA, some development costs obscured by cloud computing." He extensively quotes iTKO’s John Michelsen and this is greatly appreciated. George writes that while cloud computing holds...

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